
Horn & Hardart, around for nearly 140 years, brought the Automat to America. (All photos courtesy of Horn & Hardart.)
Could the Automat ever return? A business centered on speed and efficiency without compromising on quality seems ripe for a lunch landscape dotted with salad bowl chains and an era of folks working on modern diners with the flavor of yesteryear. In 2024, the New York Post reported that a millennial by the name of David Arena—who wasn’t from the restaurant world and instead had founded a media company called Alcove—had obtained the rights to the Horn & Hardart name with the intention of rebooting a physical restaurant again, in the style of the Art Deco Automats of yore. A few years later, so far, that hasn’t manifested… yet (it’s still on the horizon). Similarly, as I’ve reported on in the past, Schrafft’s, another bastion of 20th century New York dining which first opened in 1898 in Herald Square, is in the process of a relaunch but has yet to make good on its promise to sign on a Midtown lease.
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